The FinancialIG US has announced the rebranding of its brokerage and platform technology to tastyfx, aiming to better align with the US brokerage market and integrate FX trading into the tasty family of products. This rebranding reflects the company’s strategic move to cater more specifically to US-based forex traders.
While the name will change, the trading platform will largely remain the same. tastyfx will provide a forex-centric brand for US clients, offering a source for forex trading and content supported by fast technology, zero commissions, and excellent customer service.
tastyfx has recently been recognized by the ForexBrokers.com Annual Awards, securing the #1 spot in several categories, including #1 Mobile App, #1 Trust Score, #1 Web Platform, #1 for Beginners, and #1 in Education. Notably, tastyfx was also named #1 Overall Broker, an accolade it has earned for six consecutive years.
“tastyfx will go even further in offering forex traders in the US”
The US retail forex market has experienced a 6% growth in 2023, as traders seek direct exposure to global economic shifts, encompassing factors like inflation rates, central bank interest rate decisions, and geopolitical events.
Pete Mulmat, CEO of tastyfx, said: “Changing our name to tastyfx marks the beginning of a new chapter for us. We’ve seen incredible growth in our business over the past few years, but tastyfx will go even further in offering forex traders in the US an unparalleled experience.”
JJ Kinahan, CEO of IG North America and President of tastytrade, commented: “The tastyfx rebrand is another illustration of how we’re evolving our company identity and our brands, while continuing to offer the fast, easy forex trading experience that our customers love.”
IG Group Acquired tastytrade for $1 Billion in 2021
Tastylive and tastytrade, subsidiaries of IG North America, were established in Chicago by thinkorswim co-founders Tom Sosnoff and Scott Sheridan and were acquired by UK-headquartered IG Group for $1 billion in 2021.
This rebranding news follows tastytrade’s recent move to a new 35,000-square-foot headquarters in the Fulton Market district of downtown Chicago. Demonstrating its commitment to Chicago, IG announced that tastytrade will invest $600,000 in the Greenwood Project, a non-profit organization focused on advancing Black and Latino college students into high-trajectory careers in financial services.
tastytrade’s investment will bolster Greenwood Project’s mission, supporting career-tracked learning opportunities, targeted recruiting, learning technology, and individual coaching for scholars both academically and personally. This funding will enable scholars to access online learning resources during the academic year at universities nationwide, supplemented by live cohort learning experiences. Additionally, Greenwood Project will work closely with tastytrade to leverage their extensive trading expertise, further preparing scholars for careers in trading and finance.