As it marks its 10th anniversary, VT Markets is leveraging the unifying power of football to spark meaningful change across Asia. In collaboration with Premier League powerhouse Newcastle United, the global financial services provider has launched a series of Corporate Social Responsibility (CSR) initiatives designed to drive impact, deepen brand engagement, and empower communities through sport.
Football as a Catalyst for Change
VT Markets has committed to donating 1,000 Newcastle United-branded footballs to schools across Southeast Asia—a symbolic gesture that goes beyond sport, aiming to create opportunities for young people to engage in physical activity, teamwork, and community building. This initiative strengthens the brand’s presence in one of its fastest-growing markets while investing in the next generation of talent and leadership.
Reinforcing its support for Newcastle United and its philanthropic efforts, VT Markets has also donated £20,000 to the Newcastle United Foundation. This contribution celebrates the club’s return to the UEFA Champions League and its historic Carabao Cup victory, while advancing the Foundation’s work in education, health, and social development.
“At VT Markets, we believe that true growth goes beyond numbers. Through our CSR initiatives, we aim to inspire, empower, and contribute meaningfully to the region’s development, laying the foundation for long-term opportunity and success. Our partnership with Newcastle United is about driving positive change both on and off the field, and we look forward to deepening our impact as we continue this exciting journey in Asia together,” Dandelyn Koh, Global Brand and PR Lead at VT Markets shared.
Empowering Growth Through Strategic CSR
VT Markets’ CSR strategy is built around driving sustainable growth through impactful partnerships. With its focus on Southeast Asia, the company is blending brand expansion with community investment to cultivate resilience, promote education, and support inclusive economic development.
This regional push is just the beginning. Plans are already underway to extend similar programs to Latin America, furthering VT Markets’ global commitment to economic and social empowerment.
On the Ground in Asia: A Celebration of Unity
The CSR launch was marked by an exclusive client engagement event in Singapore, featuring Newcastle United stars Sandro Tonali, Jacob Murphy, Dan Burn, William Osula, and club legend Shola Ameobi. The players met with fans and clients during a special Meet and Greet session hosted by VT Markets, as the club returned to Singapore for its first fixture there since 1996—facing off against Arsenal as part of the Singapore Festival of Football.
Speaking at the event, Dan Burn, Newcastle United defender and ambassador for the Foundation, shared:
“Our fans are the soul of this club, wherever we go in the world. The support we’ve felt from everyone in Singapore has been unbelievable and that’s a big reason why projects like this mean so much.
“As players, football has helped to transform our lives so it’s really special to see VT Markets use their position to support young people and give back to these amazing communities – both in Newcastle and across Asia. We see the fantastic work that Newcastle United Foundation do back home and this donation will make a great contribution to changing their lives of many people in our community.”
Celebrating a Decade of Global Impact
This milestone year also marks the end of a triumphant debut season for VT Markets as Official Financial Trading Partner of Newcastle United. The 2024/25 season saw the Magpies secure their first domestic trophy in 70 years and a return to Europe’s biggest stage—the UEFA Champions League.
VT Markets capped off the season with a visit to St. James’ Park for the final match, underscoring its close alignment with the club and its ambitions.
Over the past decade, VT Markets has been at the forefront of innovation in the global financial markets. Through bold collaborations, educational initiatives, and regional partnerships, the brand continues to grow its influence while staying true to its mission: creating a more resilient and inclusive future.
Looking Ahead
As Newcastle United prepares for its return to the UEFA Champions League, VT Markets remains a committed ally—championing performance, progress, and purpose. The Singapore event served as a powerful reminder of the shared values at the heart of this partnership: growth, community, and giving back.
With eyes now on Asia and beyond, VT Markets is proving that when purpose and partnership align, the impact can be truly global.