Global multi-asset broker PU Prime has expanded its precious metals lineup with the launch of GAUUSD (Gold Gram vs US Dollar), a new instrument designed to reflect regional trading preferences in markets such as the Middle East and Turkey.
What’s New: Gold by the Gram
Unlike the traditional XAUUSD pair (Gold Ounce vs US Dollar), GAUUSD is quoted per gram, making it easier for investors to trade gold in the same units commonly used in local markets.
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GAUUSD (Gold Gram/USD): ~USD 117.34 per gram
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XAUUSD (Gold Ounce/USD): ~USD 3,649.84 per troy ounce (31.1035 grams)
The minimum trade size for GAUUSD is 0.01 lots, representing 100 grams of gold, offering flexibility for both retail and professional traders who want smaller, more manageable contract sizes.
A PU Prime spokesperson noted:
“GAUUSD is an important addition to our product lineup, aimed at providing investors with more accessible and straightforward ways to trade gold. We will continue to expand our product range to support evolving market needs.”
Why It Matters
Gold remains one of the most heavily traded safe-haven assets globally, often serving as a hedge during inflation, currency volatility, or geopolitical tensions. By quoting gold in grams, PU Prime is catering to regions where gold is culturally and financially tied to gram-based valuations — a move that could attract more localized participation in global gold markets.
For investors in regions like the Middle East, where gold is frequently transacted in grams for retail investment and jewelry purposes, GAUUSD bridges the gap between traditional valuation and modern CFD trading.
Strategic Positioning in the Market
This product launch diversifies PU Prime’s offerings while keeping pace with a broader industry trend: brokers are increasingly tailoring products to regional habits to capture niche demand.
Other global brokers have focused on micro-lot trading or fractionalized assets, but GAUUSD stands out by directly matching how gold is priced in specific geographies.
About PU Prime
Founded in 2015, PU Prime is a fintech-driven multi-asset broker, offering regulated financial products across forex, commodities, indices, and shares. With a presence in over 190 countries and more than 40 million app downloads, PU Prime has built a reputation for combining advanced technology with education and client support.