Blueberry has expanded its Middle East presence through Blueberry Financial Consultation LLC, which has secured a Category 5 licence from the UAE Capital Market Authority and opened a new office in Dubai.
The Dubai entity holds Licence No. 20200000451 and is authorised to conduct Financial Consultation, Promotion and Introduction activities in the UAE.
The licence does not make Blueberry Financial Consultation LLC a local execution broker. Account opening, trading products and execution services remain the responsibility of separately regulated Blueberry Markets entities.
What Does Blueberry’s CMA Category 5 Licence Allow?
Blueberry Financial Consultation LLC’s Category 5 authorisation covers three main areas:
- Financial Consultation
- Promotion
- Introduction
This allows the company to establish a regulated local presence and conduct permitted marketing, advisory and client-introduction activities within the UAE.
Where applicable, the Dubai entity may introduce eligible clients to another Blueberry group company that is separately authorised to provide brokerage services.
The distinction is important because the UAE licence should not be interpreted as allowing the Dubai company to execute CFD or forex trades under the Category 5 permission.
Regulatory Takeaway
Dubai Office Becomes Blueberry’s Regional Hub
Alongside the licence, Blueberry has formally opened a new office in Dubai.
The company plans to use the location as a regional hub for operations, partnerships, marketing and client engagement across its broader MENA strategy.
Blueberry identified the UAE, Saudi Arabia and Egypt as important markets within that regional plan.
However, the UAE licence itself applies to the activities authorised for Blueberry Financial Consultation LLC in the United Arab Emirates and should not be interpreted as regulatory permission covering other MENA jurisdictions.
Expansion Takeaway
Blueberry Targets Partnerships and Localised Marketing
The Dubai operation is expected to support several parts of the company’s regional growth strategy.
Blueberry said the office will focus on:
- Developing strategic relationships
- Supporting regional business partnerships
- Running localised marketing initiatives
- Supporting educational programmes
- Expanding local client engagement capabilities
Establishing a local team can give an international brokerage group greater ability to adapt communications and partnerships to individual markets rather than relying entirely on centrally managed global campaigns.
Trading Services Remain With Separate Blueberry Entities
Blueberry has explicitly separated the responsibilities of its UAE consultation company from those of its trading entities.
Blueberry Financial Consultation LLC does not itself provide the account registration or trading services offered through the wider Blueberry Markets platform.
Instead, trading services are provided by the relevant Blueberry Markets entity under that company’s own regulatory authorisation and client agreement.
| Entity | Blueberry Financial Consultation LLC | Blueberry Markets (Mauritius) Ltd |
| Jurisdiction | United Arab Emirates | Mauritius |
| Regulator | Capital Market Authority | Financial Services Commission |
| Licence | Category 5, No. 20200000451 | Global Business Licence GB24203929 |
| Core Role | Financial Consultation, Promotion and Introduction | Full Service Dealer, excluding underwriting |
| Trading Services | No | Provided under its own authorisation and terms |
Why the Entity Distinction Matters
The distinction between the two companies determines which regulator, legal agreement and permissions apply to a particular service.
A client may interact with Blueberry Financial Consultation in Dubai for information, consultation or introduction activities, while subsequently entering a trading relationship with a separate regulated brokerage company.
That means the UAE Category 5 licence should not be presented as regulatory coverage for the trading products issued by the Mauritius company.
Similarly, regulatory permissions held by Blueberry Markets (Mauritius) Ltd do not automatically extend to the Dubai consultation company.
Client Takeaway
Giscard Abi El Hessen: Dubai Supports Long-Term MENA Strategy
Giscard Abi El Hessen, Head of Category at Blueberry Financial Consultation, described the licence and office opening as part of a longer-term regional strategy.
“Securing the CMA Category 5 license and establishing our presence in Dubai represents an important step in our long-term vision for the MENA region.”
— Giscard Abi El Hessen, Head of Category, Blueberry Financial Consultation
He said the company intends to build its operation around transparency, compliance and local regulatory requirements while responding to the needs of traders in the region.
Abi El Hessen also identified Dubai’s position as an international financial centre as an important factor in the company’s regional expansion plans.
Dubai Continues to Attract International Brokers
Blueberry joins a growing number of international forex and CFD groups establishing local entities and offices in the UAE.
For brokers, Dubai provides access to a financial-services ecosystem that includes retail trading firms, institutional providers, technology companies, introducing brokers and affiliate networks.
The regional opportunity has encouraged companies to move beyond remote servicing models and establish regulated local structures.
Category 5 permissions can play a role in that strategy by giving firms a framework for local consultation, promotion and client introductions without necessarily establishing a local trade-execution operation.
Industry Takeaway
Blueberry Emphasises Compliance-Led Expansion
Blueberry said its MENA strategy will focus on regulatory alignment, client education and operational transparency.
The company is positioning the Dubai office as a long-term regional presence rather than a purely administrative location.
The office can also support relationships with local industry participants and provide a base for regional events and educational initiatives.
How quickly that presence expands will depend on the company’s partnerships and the regulatory frameworks governing individual markets across MENA.
Mauritius Entity Remains Separate
Blueberry Markets (Mauritius) Ltd remains a separate legal company regulated by the Financial Services Commission of Mauritius.
The company holds Global Business Licence GB24203929, which permits it to operate as a Full Service Dealer excluding underwriting.
Where an eligible client is introduced to that company, any account opening, trading products and services are provided under the Mauritius entity’s own terms, onboarding requirements and regulatory framework.
The separation is explicitly reflected in Blueberry’s current regulatory disclosures.
Sports Sponsorship Remains Part of Blueberry’s Global Brand Strategy
Alongside its regulatory and geographic expansion, Blueberry continues to invest in international brand activity.
The company is a partner of the Bonds Flying Roos Australia SailGP Team.
That relationship sits separately from the activities authorised under Blueberry Financial Consultation LLC’s UAE Category 5 licence.
The distinction again highlights how the wider Blueberry brand can encompass multiple commercial and regulatory activities conducted through different entities.
What Comes Next?
The Category 5 licence and Dubai office provide Blueberry with a formal base for expanding its presence in the UAE and developing a broader MENA strategy.
The immediate focus will be on local partnerships, promotion, financial consultation, client introductions and regional engagement.
The structure also makes Blueberry’s regulatory model in the UAE relatively clear: Blueberry Financial Consultation LLC handles activities permitted under its Category 5 authorisation, while trading services remain with separately licensed Blueberry Markets entities.
For the company, the next challenge will be converting that regulated local presence into sustainable regional growth while preserving the legal and operational separation between consultation and brokerage activities.
Risk Warning: Forex and CFD trading involves significant risk and may not be suitable for all investors. Leveraged products can magnify both profits and losses.
Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Blueberry Financial Consultation LLC’s UAE Category 5 licence covers Financial Consultation, Promotion and Introduction activities and should not be interpreted as authorisation to provide trading execution services under that licence.
About Blueberry Financial Consultation LLC
Blueberry Financial Consultation LLC is a Dubai-based company licensed and regulated by the UAE Capital Market Authority under Category 5 Licence No. 20200000451. Its authorised activities include Financial Consultation, Promotion and Introduction.
About Blueberry Markets
Blueberry Markets operates internationally through separate legal entities subject to their respective regulatory frameworks. Blueberry Markets (Mauritius) Ltd is regulated by the Financial Services Commission of Mauritius and provides trading services under its own authorisation, terms and onboarding requirements.