The FinancialApproved broker member AxiTrader has completed a rebranding process to reflect on its global expansion and multi-asset trade offer. The broker has also announced in a press release that it has launched a new funding program called Axi Select, which provides “talented retail traders with an equal opportunity to become full-time professional traders.” In addition, the company has announced a sponsorship with the Manchester City football club in the United Kingdom.
The Axi Select program is at the core of Axi’s offering and one of the significant components in the new brand’s message of ‘trading your edge,’ according to the press release. The broker indicated that it had allocated over $10 million to traders who have entered the program. Under this unique program, Axi provides retail traders with the necessary tools – including an Artificial Intelligence-backed performance analysis platform called PsyQuation – plus the funding to get them on the path to professional trading. In this way, the company is helping traders “realize their ambitions.”
Rajesh Yohannan, CEO at Axi, said: “We have introduced a lot of innovation over the past few years – a more robust platform and a wider range of products for our clients around the world. This rebrand to Axi reflects our continuing efforts to deliver the trading edge for every trader.”
The deal with Manchester City is the company’s first partnership with a sports team. It will help the company create a global awareness for its new tagline ‘Trade your edge’ through high-profile placements within the Etihad Stadium, on the City website, and also through activations with customers and fans online and at events with a range of exclusive offers and promotions.
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