The FinancialTop tennis stars Daniil Medvedev, Alex de Minaur, and Katie Boulter have been spotted with their new coach, the legendary John McEnroe. The players’ reactions to this partnership? Mixed, as McEnroe’s shouty and temperamental coaching style, coupled with his use of a wooden racket, brings some challenges.
This unique collaboration is part of a new initiative by Pepperstone, a globally recognized online trading provider. Following their successful ‘Don’t Be Fine With It’ campaign, this new content series features Pepperstone’s Global Tennis Ambassador, former World No. 1, and seven-time Grand Slam singles champion, John McEnroe. The series showcases McEnroe coaching and sharing his tips with the players on how to reach the top of the world rankings—though the players remain skeptical.
Pepperstone’s Global Head of Brand, Jodi Cutler says “Working with both Alex De Minaur and John McEnroe is always such a pleasure. We’re incredibly passionate about supporting Alex’s rise up the rankings, and excited to now also be working with both Katie Boulter and Daniil Medvedev”.
“I can’t believe they got me to do this again,” McEnroe said. “It’s all about participating in a fun Pepperstone campaign with some of the very best players in the world.”
The campaign, created by Saatchi and Saatchi, directed by award-winning comedy director Benji Weinstein, and produced by FINCH, is gaining traction on social media globally.
For more details on Pepperstone and their campaigns, visit Pepperstone.