OneRoyal has announced the appointment of Marilena Iakovou as its new Chief Marketing Officer (CMO), effective immediately, marking a strategic step in the company’s ongoing global expansion and brand evolution.
Strategic Leadership to Accelerate Global Growth
Marilena joins OneRoyal at a pivotal stage in its development, as the broker continues to scale its international footprint, strengthen brand leadership, and enhance customer-centric innovation across regulated markets. With more than 20 years of experience spanning marketing, communications, and fintech leadership, she brings a proven track record of building and scaling brands within the highly competitive online brokerage and financial services sector.
Her appointment reflects OneRoyal’s broader strategy to reinforce its executive leadership team with seasoned industry professionals capable of driving sustainable growth and long-term brand value.
Extensive Experience Across Leading Brokerage Brands
Marilena’s career includes senior leadership roles at several globally recognised brokerage firms:
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Tickmill – Served as Group CMO prior to 2020, playing a key role in shaping the broker’s global marketing strategy and international brand positioning.
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M4Markets – Led marketing efforts from 2020 to 2023, overseeing brand development and supporting the firm’s regulatory expansion, including the successful acquisition of a CySEC licence in October 2022.
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Doo Prime (Doo Group) – Most recently held the role of Chief Marketing Officer, further strengthening her expertise in global brand management and digital growth strategies.
Across these roles, Marilena has built deep expertise in PR, brand strategy, digital acquisition, partnerships, and multi-jurisdictional expansion, positioning her well to lead OneRoyal’s next phase of growth.
Strengthening the Executive Bench
Alongside Marilena, Mariliza Karrera also joins OneRoyal, bringing extensive experience in marketing and brand management gained through her work at M4Markets and Doo Group. Having worked closely with Marilena in previous roles, Mariliza adds further depth to OneRoyal’s senior marketing and strategic leadership capabilities.
These appointments form part of a wider executive talent acquisition initiative, with OneRoyal continuing to attract senior professionals from leading fintech and brokerage firms to support innovation, performance, and market share growth in regulated jurisdictions.
A Broader Vision for OneRoyal’s Brand
In her role as CMO, Marilena will oversee the full scope of OneRoyal’s marketing function, including:
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Global brand development and positioning
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Go-to-market and acquisition strategies
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Digital growth and performance marketing
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Strategic partnerships and sponsorships
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Customer experience and engagement initiatives
Her leadership is expected to play a central role in elevating OneRoyal’s global brand presence and delivering a more cohesive and differentiated client journey.
Commenting on the appointment, Rayan Al-Annan, CEO of OneRoyal, said:
“We are thrilled to welcome Marilena to our leadership team. Her proven ability to scale brands in regulated financial services, combined with her international mindset and digital-first approach, makes her the ideal person to lead our next phase of growth. With Mariliza and other exceptional professionals joining our ranks, we are entering a bold new chapter.”
Marilena added:
“OneRoyal’s vision to build a truly global fintech brand aligns strongly with my own values. I look forward to working with the team to further elevate the brand, deepen our relationships with clients, and expand into new markets with impact.”
A Milestone in OneRoyal’s Global Expansion
These leadership appointments mark a significant milestone for OneRoyal as it continues to invest in talent, brand development, and long-term growth. With a strengthened executive team and a clear strategic direction, the company is positioning itself for accelerated expansion and deeper engagement with traders worldwide.
About OneRoyal
OneRoyal is a global fintech and brokerage services firm providing retail and institutional clients with access to trading, investment, and market-intelligence platforms. Built on principles of trust, transparency, and innovation, OneRoyal operates across multiple jurisdictions worldwide while continuously enhancing its products, processes, and customer experience.