PU Prime Managing Director MENA Mohamed Elsergany has resigned from his role and left the Retail FX and CFDs broker, marking a leadership shift during a period of regional expansion for the company.
Elsergany had been associated with PU Prime since mid-2021, aside from a brief period between 2022 and 2023 when he joined Dubai-based broker OnePro as MENA CEO and Global CMO. He later returned to PU Prime before his recent departure.
Leadership Transition Amid Regional Growth
The management change comes shortly after PU Prime strengthened its regulatory positioning in the Middle East. The broker secured a Category Five licence from the UAE’s Capital Market Authority (CMA), formerly known as the SCA.
The UAE operation is currently led by Ali Afzaal, who joined PU Prime from GTCFX and serves as Regional Head MENA & South Asia. His appointment signaled a strategic push to deepen the firm’s presence across the Gulf and broader regional markets.
Industry Takeaway
PU Prime’s Broader Expansion Strategy
Beyond its MENA footprint, PU Prime operates licensed subsidiaries in Australia, South Africa, Mauritius, and Seychelles. The broker has also increased brand visibility through sports sponsorships, including its “Champion in You” campaign tied to its partnership with the Argentine Football Association.
The departure of a regional managing director does not appear to impact the broker’s operational licensing status, but such transitions can influence partnership development, regional sales strategy, and business development continuity.
What Comes Next?
PU Prime has not announced a direct replacement for Elsergany at the MENA Managing Director level. Market observers will likely monitor whether the firm consolidates leadership under existing regional management or introduces a new executive to accelerate local growth.
As regulatory competition intensifies in the UAE and wider MENA region, stable leadership and compliance-focused governance remain key differentiators for brokers operating in the Gulf.