Blueberry has appointed Mario Saudino as LATAM Regional Manager, strengthening the Australian broker’s regional leadership as competition for Latin American traders and partners continues to intensify.
Saudino, who is based in Mexico, joins Blueberry after spending four years at STARTRADER, where he served as Regional Director LATAM. His previous experience also includes roles at TigerWit, Global Markets Group, Roar Forex, and IKON Group, giving him a long track record in regional business development across the retail FX and CFD sector.
Why the LATAM hire matters
Latin America has become one of the most contested growth regions for retail FX and CFD brokers. Strong demand for global market access, expanding partner networks, and growing retail participation have made the region increasingly important for brokers seeking scale beyond their home markets.
For Blueberry, hiring an experienced regional executive gives the firm a clearer route into that opportunity. LATAM expansion depends heavily on local relationships, introducing broker networks, affiliate partnerships, payment understanding, and regional trust. Saudino’s background across multiple broker brands gives Blueberry a commercially useful foundation for that push.
The appointment also suggests Blueberry is looking to strengthen its international profile at a time when many mid-sized brokers are competing for share in emerging and high-growth markets.
Investor Takeaway
Saudino leaves STARTRADER after four years
Saudino’s move follows what he described publicly as the end of an important chapter in his career. In a social media post, he said he was grateful for his time at STARTRADER, the people he met, and the lessons learned, while also framing the transition as the result of reflection on professional direction, values, and the kind of business environment he wants to help build.
He wrote that moving on can be about more than growth, pointing also to “clarity, stability, and long-term vision.” Saudino added that he intends to continue working with transparency, commitment, and loyalty toward clients and teams in his new role.
While the post did not provide specific operational details behind the departure, its tone suggests Saudino is positioning the Blueberry move as a values-driven professional reset as well as a regional leadership opportunity.
What Blueberry gains
Blueberry was founded in 2016 and is led by founder and CEO Dean Hyde, who previously worked at Axi. The broker operates through an ASIC-licensed Australian entity at au.blueberrymarkets.com and an offshore Vanuatu-based unit at blueberrymarkets.com.
By bringing in Saudino, Blueberry gains an executive with direct LATAM experience, existing industry relationships, and familiarity with broker growth models across the region. That could be particularly valuable as the firm looks to expand its partner base and strengthen brand recognition outside Australia.
For Blueberry, the appointment is not only a personnel move. It is a signal that LATAM remains a priority market and that the broker wants regional leadership with established credibility.
Investor Takeaway
What comes next?
The key question now is how Blueberry translates the hire into regional growth. LATAM is attractive, but crowded. Brokers competing there need localized support, strong partner economics, reliable funding channels, and a clear brand proposition.
Saudino’s appointment gives Blueberry a stronger local leadership base. The next test will be whether the firm can convert that leadership into deeper market penetration, stronger partner relationships, and sustained client growth across Latin America.