At Zacks Trade, we’ve always been partial to independent thinkers. It takes courage to have faith in your own convictions and question conventional wisdom, especially when it’s your own money at stake. That’s why we treat every client with the utmost respect, regardless of their experience level. We’re committed to providing traders and investors like you with the cutting edge tools, research and customer support you need. So you’re free to pursue your investment goals the way YOU want. We’ve championed self-directed investors since 1978, when our founder, Len Zacks, published a highly influential paper which first documented his innovative investment approach: analyzing earnings estimate revisions to predict stock movements.